Guide · Southwest Florida business
What a Business Website Costs in Cape Coral and Fort Myers in 2026
Three published tiers, five local price lists, and the questions that separate a $1,000 site from a $10,000 one.
· 11 min read
From WBX Creative
WB × The Multiplier
Notes on design, AI in a working studio, web development, and the systems behind a small business, written by Weston Beckwith from the work itself. New pieces weekly, plus a Friday Dispatch.
AI in the studioDesign & brandWeb & developmentSystems & opsSouthwest Florida businessWork notes
Editorial · Work notes
Welcome to WB × The Multiplier: Notes From a One-Person Studio
A studio that builds things should show its work. This is where I do that.
· 3 min read
Guide · Design & brand
Vehicle Wrap Design Rules From the Install Bay: Panel Breaks, Sight Lines, and Clean Files
Five years of art-directing wraps and pulling a squeegee taught me that most wrap problems are decided on screen, weeks before the film touches the truck.
· 11 min read
Case study · Systems & ops
From Spreadsheets to an ERP: What Digitizing a Manufacturer’s Operations Really Took
The ERP was the easy decision. Getting a shop to stop trusting the spreadsheet was the project.
· 9 min read
Explainer · Systems & ops
The Tech Stack Behind a One-Person Creative Studio in 2026
Nothing on this list is aspirational. It is what runs the studio, what each piece costs at list, and where I would spend less.
· 8 min read
Case study · Web & development
Taking a Shopify Wholesale Storefront From $10k to $1M in a Year: What Actually Mattered
Nearly five years as Pravada's director of marketing and technology, one wholesale storefront, and my ranking of which decisions mattered and which were decoration.
· 9 min read
Guide · Design & brand
Menu Design That Sells: Engineering, Layout, and the Mistakes Restaurants Make
The menu is the only piece of marketing every guest reads on purpose. Most are laid out by whoever had the software open.
· 11 min read
Case study · AI in the studio
Programmatic SEO Without the Garbage: The Editorial Quality Gate Behind The Outpost
Ninety-two pages, fifteen writer agents, two reviews per page, and a build that fails on purpose. What the pipeline caught before Google could.
· 9 min read
Explainer · Design & brand
Why Your Print Never Matches Your Screen: Color Management for Business Owners
Your screen makes color with light. A press makes it with ink soaking into paper. Everything else in this piece follows from that.
· 8 min read
Checklist · Web & development
The Next.js 15 SEO Checklist I Wish I Had Followed on My Own Site
Seven of my 16 public pages shared one title because they were client components. This is the list that fixed it, with what Next 16 changes.
· 11 min read
Explainer · AI in the studio
What an MCP Server Does for a Small-Business CRM (and When It Is Worth Building)
A fixed list of named tools, a key that can only read, and a log of every write. That is the whole trick, and most businesses should buy it rather than build it.
· 8 min read
Explainer · Design & brand
You Do Not Need a Logo. You Need a Logo System.
One file gets you through the business cards. The embroiderer, the sign shop, the truck, and the favicon each want something the file cannot give them.
· 8 min read
Guide · Web & development
Automating Search Console, IndexNow, and GA4 for a Small Site (Service Account Edition)
Google retired the sitemap ping in 2023. What replaced it is an API, one service-account email, and fewer than 200 lines of Python and bash.
· 11 min read
Checklist · Southwest Florida business
Hurricane Season for Your Business Systems: Backups, DNS, and Communications Before the Cone Appears
Ian put six to nine feet of water over Cape Coral, and the county needed a cell tower on wheels at its own emergency center. Your customer list should not have been in the building.
· 11 min read
Case study · AI in the studio
How I Rebuilt My Own Studio Site’s SEO in a Day With Claude Code (and What Was Broken)
A Next.js site launched in 2025, an honest audit, four commits, and a build that now refuses to ship the mistakes it found.
· 9 min read
Guide · Southwest Florida business
Google Business Profile for Southwest Florida Service Businesses: The Setup That Gets Calls
For most trades in Cape Coral and Fort Myers the profile is the storefront. Here is how to fill it in without breaking Google's rules or your ranking.
· 11 min read
Guide · Systems & ops
GA4 and Tag Manager for a Small Business in 2026: The Setup That Actually Answers Questions
Four events, one listener, and a monthly report an owner can read in five minutes. Everything else GA4 offers is optional.
· 11 min read
Guide · Systems & ops
The CRM Implementation Playbook: Pipedrive vs Zoho vs HubSpot for a 2–20 Person Company
The software is the cheap part. The expensive part is the two weeks of arguing about what a stage means, and the year of nobody logging calls.
· 11 min read
Case study · Web & development
Core Web Vitals for an Image-Heavy Portfolio: 216 MB to 42 MB Without Losing a Pixel That Matters
A 13 MB JPG behind a plain img tag is not a portfolio piece, it is a speed bump. The numbers I have, the one I refuse to invent, and the code in between.
· 9 min read
Opinion · AI in the studio
Claude Code in a One-Person Studio: What It Changes, What It Breaks
It multiplies whatever discipline you already have. With none, it multiplies the damage, and I have the reverted branch to prove it.
· 6 min read
Checklist · Design & brand
The 40-Point Brand Audit I Run Before Any Redesign
Forty yes-or-no questions in eight groups, one score out of 40, and the ten items that are losing you customers today if the answer is no.
· 10 min read
Comparison · Web & development
Astro vs Next.js for a Content Site in 2026: Notes From Running One of Each
One is a 92-piece publication on Cloudflare Pages. The other is my own studio site with a CRM behind it. The framework choice followed the second half of each sentence.
· 9 min read
Guide · AI in the studio
An Honest AI Image Policy for Client Work (What I Generate, What I Never Will)
Atmosphere only, credited as illustration, never a face, a logo, or a place pretending to be real. Here is why, with the license terms that decide it.
· 11 min read
Checklist · AI in the studio
AI-Assisted Content Google Takes Seriously: The Checklist I Actually Use
Google has said the same thing since February 2023. Most AI content still fails it. This is the list that keeps mine out of the pile.
· 11 min read