WB × The Multiplier / Web & development
Next.js, Astro, Shopify, technical SEO, and performance, from real builds.
Case study · Web & development
Nearly five years as Pravada's director of marketing and technology, one wholesale storefront, and my ranking of which decisions mattered and which were decoration.
· 9 min read
Checklist · Web & development
Seven of my 16 public pages shared one title because they were client components. This is the list that fixed it, with what Next 16 changes.
· 11 min read
Guide · Web & development
Google retired the sitemap ping in 2023. What replaced it is an API, one service-account email, and fewer than 200 lines of Python and bash.
· 11 min read
Case study · Web & development
A 13 MB JPG behind a plain img tag is not a portfolio piece, it is a speed bump. The numbers I have, the one I refuse to invent, and the code in between.
· 9 min read
Comparison · Web & development
One is a 92-piece publication on Cloudflare Pages. The other is my own studio site with a CRM behind it. The framework choice followed the second half of each sentence.
· 9 min read