Case study · Systems & ops
From Spreadsheets to an ERP: What Digitizing a Manufacturer’s Operations Really Took
The ERP was the easy decision. Getting a shop to stop trusting the spreadsheet was the project.
· 9 min read
WB × The Multiplier / Systems & ops
Systems & ops
CRM, ERP, analytics, and the stack a small business needs to run.
Explainer · Systems & ops
The Tech Stack Behind a One-Person Creative Studio in 2026
Nothing on this list is aspirational. It is what runs the studio, what each piece costs at list, and where I would spend less.
· 8 min read
Guide · Systems & ops
GA4 and Tag Manager for a Small Business in 2026: The Setup That Actually Answers Questions
Four events, one listener, and a monthly report an owner can read in five minutes. Everything else GA4 offers is optional.
· 11 min read
Guide · Systems & ops
The CRM Implementation Playbook: Pipedrive vs Zoho vs HubSpot for a 2–20 Person Company
The software is the cheap part. The expensive part is the two weeks of arguing about what a stage means, and the year of nobody logging calls.
· 11 min read