WB × The Multiplier / AI in the studio
How a working studio actually uses AI: agents, image policy, content QC, and what breaks.
Case study · AI in the studio
Ninety-two pages, fifteen writer agents, two reviews per page, and a build that fails on purpose. What the pipeline caught before Google could.
· 9 min read
Explainer · AI in the studio
A fixed list of named tools, a key that can only read, and a log of every write. That is the whole trick, and most businesses should buy it rather than build it.
· 8 min read
Case study · AI in the studio
A Next.js site launched in 2025, an honest audit, four commits, and a build that now refuses to ship the mistakes it found.
· 9 min read
Opinion · AI in the studio
It multiplies whatever discipline you already have. With none, it multiplies the damage, and I have the reverted branch to prove it.
· 6 min read
Guide · AI in the studio
Atmosphere only, credited as illustration, never a face, a logo, or a place pretending to be real. Here is why, with the license terms that decide it.
· 11 min read
Checklist · AI in the studio
Google has said the same thing since February 2023. Most AI content still fails it. This is the list that keeps mine out of the pile.
· 11 min read