Founder, WBX Creative
Weston Beckwith
Weston Beckwith is a designer, developer, and operator in Cape Coral, Florida, and the founder of WBX Creative. Nearly two decades on both sides of a business: creative direction and print production for agencies and retail, then e-commerce, ERP and CRM, IT, pricing, and operations as a director of marketing and technology.
The short version: one senior person who has run the creative side and the systems side of a business, from positioning and identity through a fast, findable website to the ERP, CRM, IT, and reporting behind it, in-house and for clients.
What Weston does
Brand & design
- Identity systems and logos
- Vehicle wraps and large format
- Print production and color management
- Menus, packaging, collateral
Web & systems
- Next.js and Astro sites
- Shopify storefronts
- Technical SEO and Core Web Vitals
- CRM and ERP implementation
AI & automation
- AI-assisted content pipelines with editorial QC
- Programmatic SEO properties
- Workflow automation for small teams
- Claude and OpenAI integrations
Career
2025 – present · Cape Coral, Florida
Founder, WBX Creative LLC
A one-person studio for branding, websites, marketing, vehicle wraps, and the CRM, automation, and AI systems that make them work. Clients across Southwest Florida and nationwide.
2020 – 2025 · Fort Myers, Florida
Director of Marketing & Technology, Pravada
Launched a wholesale storefront that went from $10k in its first month to more than $1M in its first year, rebuilt the private-label site on Shopify with a custom Liquid theme, moved operations from spreadsheets to an ERP, built an in-house print operation, and ran the CRM, analytics, and technical SEO stack.
2015 – 2020 · Fort Myers, Florida
Art Director & Production Manager, This Creative
Created more than 300 brand identities for Southwest Florida businesses and produced the wraps, print, signage, web, and video around them, managing 30+ projects a day and installing graphics on vehicles and buildings.
Left: At the workstation, around 2018, a logo in progress on screen. Right: A mock magazine spread the studio made for fun in 2018. Not an award.
2013 – 2015 · Nashville, Tennessee
Creative Director, Saffire Vapor
Ran marketing and advertising for 18 retail locations, producing 800+ pieces across billboard, packaging, in-store, radio, social, and e-commerce, and cut outside spend by 85% by bringing production in-house.
Education: B.B.A. in Marketing, Middle Tennessee State University.
Selected work
- Pravada Beauty Labs
Shopify wholesale storefront, design and build
- Pravada Private Label
Shopify rebuild with a custom Liquid theme
- The Outpost at Power Lodge Florida
Programmatic SEO publication for a powersports dealer, built by WBX Creative LLC
- Vehicle wraps
Fleet and single-vehicle wrap design
- Logo design
Identity work across restaurants, trades, real estate, and retail
Questions people ask
- Who is Weston Beckwith?
- Weston Beckwith is a designer, developer, and marketing strategist in Cape Coral, Florida, and the founder of WBX Creative. His background spans creative direction, print production, e-commerce, CRM and ERP systems, and AI-assisted marketing, including five years as Director of Marketing & Technology for a Fort Myers manufacturer.
- What does WBX Creative do?
- WBX Creative is Weston Beckwith's studio for branding, website design and development, marketing, vehicle wraps, print production, and the CRM, automation, and AI systems behind them. It serves businesses in Southwest Florida and nationwide.
- Where is Weston Beckwith based?
- Cape Coral, Florida, in Lee County. WBX Creative works with clients across Southwest Florida and remotely across the United States.
- How do I contact Weston Beckwith?
- Email weston@wbxcreative.com or call (615) 653-6369. The contact page has a short project intake for branding, web, marketing, and systems work.
Elsewhere
Weston Beckwith online, and how to reach him.
weston@wbxcreative.com · (615) 653-6369 · Cape Coral, FL